I was the Creative Director helping the folks at TWC bring their ideas to life.
— Excerpt from the itunes listing…
Track your runs and see weather’s impact on your times. OutSider, a Weather-centric Running App for Outdoor Enthusiasts, introduces the first running App to analyze and share the EFFECT of WEATHER on run performance, using the new Run Weather Index technology from The Weather Channel Labs.
Whether it’s a hot, humid day or a cold, windy evening, runners understand that weather affects their performance. The OutSider App incorporates the weather science behind running and translates what that means for runners, making it easier and safer to plan a run and make better running decisions. Our favorite features include:
• Run Weather Index (RWI) – OutSider uses a patent-pending process that uses biometeorological factors (such as air quality, humidity, temperature, wind, precipitation, cloud cover and rain) to determine – and even forecast – your optimal run conditions.
• Plan your runs – Our unique 48-hour and ten-day run weather forecasts use your personalized RWI to help you decide the best time to run outside.
• Track your runs – set goals and check in on your overall run analysis
• Route your runs – The App remembers your routes so you can compete against yourself.
• Analyze your runs – View a chart of historical run data based on weather conditions to track the impact on your performance. Then personalize your RWI to find the ideal times for your best performance.
• Music playlists and calendar integration – OutSider works seamlessly with your iPhone or iPod
• Advanced Device integration – Uses the GPS and iPhone 5s (M7) motion sensor to track your stride, or connect your own heart rate monitor or stride sensor for additional run data.
The OutSider App is the first to enhance a runner’s experience through the lens of weather. Not only does this App give the most accurate weather forecast from The Weather Channel, but it also uses that forecast to help you make running decisions.
Now available free for iPhone and iPod touch from iTunes, OutSider offers a new, proprietary Run Weather Index, technology that uses weather and biometeorological research to determine optimal run conditions and help track, plan and analyze your runs.
To bring this incredible App to life, The Weather Channel partnered with Wahoo Fitness, the industry leader in connecting fitness sensors to the smartphone. Wahoo’s proprietary iOS software powers the OutSider App’s in-run and GPS mapping technology. The App also works with Wahoo’s Blue HR heart rate monitor to provide real-time heart rate and calories burned data during a workout.
OutSider extends the technology leadership and innovation of The Weather Channel, known for the most accurate weather forecasts across screens – whether television, web, mobile, tablet or emerging platforms.