MWelsh Design


Blueprinting Anxiety

The purpose of this engagement was to assess, prioritize, and plan the feature sets of the Smart Travel Assist app for iOS and Android, as well as the Retail Promotion Platform. After the prioritization phase, we will designed the first iteration of both initiatives in a manner that is flexible, scalable, and supportive of the product roadmaps.

Key capabilities we prioritized and scoped for the first iteration of the Smart Travel Assist App and Retail Promotion are below. Based on the prioritization, some or all of the items below will be including in the design of v1 of the applications:

  • Smart Travel Assist App
  • Account Management
  • User Profile Management
  • Travel Planner
  • Location Services
  • Parking Services
  • Alerts
  • Duty Free/Retail Merchant Shopping
  • Service Purchasing
  • Deals/Promotions
  • Community
  • Virtual Information Stand
  • Get2Gate Timers


  • Retail Promotion Platform
  • Promotion Manager
  • Redemptions
  • Purchasing
  • Analytics
  • Promotion Delivery
  • Administration