Single Source of truth mythology

‘Source of truth’ in design is non-sense. In software data schemes and such, it makes sense. There is a myth that you can liberally apply this mental modeling to design or design deliverables and the assets used by development to build software. Traceability, the more appropriate term and practice is what is useful, valuable and […]

Watch > Act vs. Act > Watch

Stimuli response paradox. When, offers – behavior = static conversion Think for a second how we behave as humans. Many actions we take are driven by basic needs, hunger, thirst, safety and shelter and so on. The stimuli and response model of behavior has some issues when you think about how business models are developed. […]